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Yahoo Changes Advertising Bidding Rules

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Apr 18, 2008 

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Kathleen  |

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Yahoo Changes Advertising Bidding Rules

ADOTAS – On Yahoo’s search marketing blog yesterday, the company announced that it was changing minimum bids for some sponsored search keywords.

“Throughout the next week, you may start noticing new minimum bids on some of your keywords. Your new minimum bids can be lower or higher than $.10,” the blog’s administrator wrote. “Content Match minimum bids currently will remain at $.10. We’ll notify you in the account interface when the status of any of your keywords is affected.”

Depending on the quality of the interactive advertiser and the value of the keyword, the bids will grow or shrink, the blog reports.

TechCrunch.com noticed the change first, and wrote that certain search advertisers are reporting two to fourfold increases in their minimum bids – overnight.

Tags: display-advertising, interactive-advertising, internet-marketing-advertising, online-advertising-network, search-engine-advertising and Yahoo

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