Wonks Rejoice: Collarity, Next New Launch Search, Ad Tool
ADOTAS – A wonderfully nerdy new search tool has arrived to exacerbate already raging cases of ADD and OCD … oh yes, and help distribute embedded video ads more effectively to the masses. Collarity, a behavioral content and advertising targeting service for online publishers, is banding together with online video studio Next New Networks to enable its visitors to track down videos and content that other users with similar interests dig.
Next New Networks will debut the Collarity tools today on its political site, Veracifier for users who are closely following the Pennsylvania primary. Collarity’s search technology will enable observers to obsessively monitor the campaign’s progress from start to finish – the site brings all of the Web’s broadcast and online video highlights onto one platform. The tools will also be launched on PulpSecret, a site dedicated to comic book news and culture.
Collarity will deliver search and site recommendations and advertising to Next New Networks so that viewers will see more relevant ads (some of which will be embedded) with their videos.
“Online video has become an increasingly more powerful method of reaching audiences,” said Herb Scannell, co-founder and CEO, Next New Networks. “Our partnership with Collarity will allow Next New Networks to reach into the real interests of viewers, and deliver better experiences for our vertical Web-based programming. Our goal is to encourage audiences to share their interests and allow them to have control over content they are viewing. With these community-oriented objectives, Collarity was the ideal choice for helping us meet viewers’ needs and monetize our destinations.”
Next New Networks has content partnership deals with a variety of destinations, including YouTube, iTunes, MySpace TV and Tivo.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
