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Will Ballmer Make Yang Cry “Uncle?”

Written on
April 28th 2008
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by Kathleen  |
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battle1.jpgADOTAS – By quietly letting D-Day pass without a deal, Yahoo Inc. handed Microsoft Corp. a ticking bomb …. So what will famously explosive CEO Steve Ballmer do? Launch a proxy war? Walk away?

Ballmer told Yahoo that if it didn’t come to some sort of deal in Microsoft’s unsolicited $44.6 billion takeover bid by Saturday, he would effectively put Yahoo’s Jerry Yang in a headlock until he screamed “Uncle!”

While top executives and investors have pressured the software maker to walk away from the deal, many industry insiders say Microsoft and Yahoo both need the deal to even begin to compete with Google in the interactive advertising market.

Word is, a significant development can be expected by Wednesday or so.



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