VIDEO: ADVERTISING, METRICS AND MONETIZATION

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VIDEO: ADVERTISING, METRICS AND MONETIZATION — 5/20/08

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VIDEO: ADVERTISING, METRICS AND MONETIZATION
Date: 05/20/08
Location: MPA Conference Center
Description: This panel will focus on ways to measure and monetize video. The session will explore metrics (clip interaction rates, average duration for clips views, clip click-through rates) that have found acceptance from site owners, advertisers and content providers. We will examine ad formats (in-stream, in-text, pre-mid-post roll), provide research about consumer preference for different types of video ads, and hear and agency perspective.
Website: www.magazine.org

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