Surprise, Surprise: Google Rocks comScore Search Rankings
ADOTAS — comScore’s recently released U.S. search engine rankings show Google’s continuing dominance in the field. Americans launched 10.8 billion searches last month – a 9% increase over February – Google sites accounted for 59.8% of the searches, a slight upgrade from 59.2% in February.
Yahoo came in second with 21.3%. Microsoft, AOL and Ask Network crawled behind, with 9.4%, 4.8% and 4.7%, respectively. However, each site enjoyed an increase in traffic, thanks to the higher number of searches, with Ask Network seeing the biggest hike.
The breakdown:
- Google saw a 10% boost with 6.4 billion core searches
- Yahoo saw a 7% with 2.3 billion core searches
- Microsoft saw a 6% boost with 1 billion core searches
- AOL saw a 7% boost with 521 million core searches
- Ask Network saw an impressive 12% boost with 503 million core searches
In comScore’s analysis of where search activity is observed Google also led the pack with 8.3 billion searches and Yahoo once again received the booby prize, coming in second with 2.4 billion. Predictably, Microsoft, AOL and Ask again followed at a distance with 1 billion, 891 million and 506 million searches, respectively.
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