Study: 75% of Advertisers To Increase Money Spent on Ad Networks
ADOTAS – Online advertising network Collective Media recently released its 2008 Ad Network Study found that advertisers are planning to allocated more of their budget to ad networks this year.
The study found that 75% of agencies and advertisers will spend between 5% and 15% more of their online ad budgets on ad networks this year. And the expenditures are about 505 more likely to be focused on brand-name vertical ad networks, instead of a generic network, the study found.
“We’re excited about the results in this year’s study as it confirms for us a significant trend we have been seeing; that more and more advertisers are turning to ad networks for their branding campaigns,” said Joe Apprendi, CEO of Collective Media, in a release. “This along with the stated importance of inventory quality and targeting ability show the growing importance of ad networks in the online media plan.”
The survey was conducted over a month period and included responses from 200 brand marketing and agency executives.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Rebranded Image Space Media Revamps Pub Interface March 16th 2010 ADOTAS – No one at in-image advertising service Image Space [...] more »
- Developers Digging Windows Phone; Microsoft Employees Still Love iPhones March 16th 2010 ADOTAS – I’m sure this dude is on the fast [...] more »
- Yahoo! Embraces DSPs March 16th 2010 ADOTAS – Discussions with marketers, agency partners and tech providers [...] more »
- Twitter Knows Where I Am; Gulp March 12th 2010 ADOTAS – I log in to Twitter to share with [...] more »
- WWN Has a Stopwatch on Ad Visibility March 12th 2010 ADOTAS – Considering how much time people spend online, why [...] more »
- Jumptap Offers Self Service Lane March 12th 2010 ADOTAS – Possibly inspired by those neat-o self checkout lanes [...] more »
- AdPix Barges Into the In-Image Market March 12th 2010 ADOTAS – Watch out, Image Space Media — there’s a [...] more »
Features
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
- Nickster: How about we just vote out all of these socialist big government politicians and take
