Study: 75% of Advertisers To Increase Money Spent on Ad Networks
ADOTAS – Online advertising network Collective Media recently released its 2008 Ad Network Study found that advertisers are planning to allocated more of their budget to ad networks this year.
The study found that 75% of agencies and advertisers will spend between 5% and 15% more of their online ad budgets on ad networks this year. And the expenditures are about 505 more likely to be focused on brand-name vertical ad networks, instead of a generic network, the study found.
“We’re excited about the results in this year’s study as it confirms for us a significant trend we have been seeing; that more and more advertisers are turning to ad networks for their branding campaigns,” said Joe Apprendi, CEO of Collective Media, in a release. “This along with the stated importance of inventory quality and targeting ability show the growing importance of ad networks in the online media plan.”
The survey was conducted over a month period and included responses from 200 brand marketing and agency executives.
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