ADOTAS – When the Gay Ad Network launched in August of 2007, it hoped to double its network size in a year: they beat their goal. In the last seven months, the network has become the largest in the lesbian, gay, bisexual, and transgender community, the company said.
It sites the comScore Media Metrix, saying the Gay Ad Network sites attracted 893,000 unique viewers in March alone, surpassing all other properties in the LGBT category.
“Historically, gay media businesses have remained relatively strong during slow economic times, since LGBT customers are often identified as loyal spenders with above average discretionary household income,” Mark Elderkin CEO of the Gay Ad Network and founder Gay.com, told ADOTAS. “We anticipate that the number of brand advertisers running campaigns on Gay Ad Network will double by the end of the year as we expand our sales team and continue to add more quality publishers to our network.”
“Bridgestone is working with Gay Ad Network this year to bring our message to a broader and more diverse gay audience,” said Michael Fluck, brand marketing manager, Bridgestone Firestone North American Tire. “We value their network transparency and ability to develop customized media solutions.”
Other advertisers on the network include Air New Zealand, Focus Features, Paramount Pictures and the Canadian Tourism Commission.
In other news, Scott Mazer has joined the Gay Ad Network as vice president of sales to drive media sales expansion. Previously, Mazer was senior sales director at PlanetOut Inc.