Six Apart, Adify Try To Bring Bloggers Into the Black
ADOTAS – Recent reports suggest that blogging is detrimental to one’s mental and physical health, sleep patterns, fashion sense, waistline, social life and hair line. But bloggers’ notoriously light wallets may soon bulk up … Six Apart and Adify today announced the launch of an online ad server for 100 publishing networks.
Blogging software and services company Six Apart has focused on publishing tools for bloggers is spreading its wings to provide advertising, design, implementation, development and site optimization services to bloggers and larger companies.
“Our customers have asked us for complete solutions as their blogging and social media experiments become major strategies,” said Chris Alden, CEO of Six Apart. “We’re expanding our business so that we can provide the tools and services that will make them successful.”
Six Apart is partnering with vertical online advertising network Adify in a bid to make it easier for bloggers to accept ad campaigns on their sites from Six Apart advertisers like HP and MSN. Six Apart has formed two new units to provide the services; Six Apart Media will provide the advertising program to bloggers and custom ad solutions to marketers and Six Apart Services will provide design and implementation services to large publishers and corporate customers. David Tokheim and Marissa Levinson will spearhead the projects.
Six Apart works with Web properties from the Huffington Post to Gothamist to Boing Boing.
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