Scottrade Revamps Online Ad Team
ADOTAS – Online investment firm Scottrade has lassoed Sam Yount to oversee its online advertising strategy. Yount will report to chief marketing officer Chris Moloney.
Yount will be responsible for Scottrade’s Interent display advertising, search marketing, social media plan as well as its online marketing analytics. Previously, Yount was manager of interactive solutions for Brighton, a St. Louis-based marketing and ad firm. At Brighton, he worked with Scottrade as a consultant.
“We have a great relationship with Brighton and are very pleased he was able to join the Scottrade team,” Moloney said in a release. “Sam exhibits a unique blend of innovation and dedication. He has helped create a very scientific discipline around the management of Scottrade’s online advertising.”
Scottrade is also welcoming two other associates to the marketing team: Ryan Miano, who will act as marketing content editor and John Seitz, who will lead creative and design.
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