Yount will be responsible for Scottrade’s Interent display advertising, search marketing, social media plan as well as its online marketing analytics. Previously, Yount was manager of interactive solutions for Brighton, a St. Louis-based marketing and ad firm. At Brighton, he worked with Scottrade as a consultant.
“We have a great relationship with Brighton and are very pleased he was able to join the Scottrade team,” Moloney said in a release. “Sam exhibits a unique blend of innovation and dedication. He has helped create a very scientific discipline around the management of Scottrade’s online advertising.”
Scottrade is also welcoming two other associates to the marketing team: Ryan Miano, who will act as marketing content editor and John Seitz, who will lead creative and design.