ScanScout Scores Broadband Video Account
ADOTAS – Online video network Broadband Enterprises has selected ScanScout, Inc. to be their exclusive domestic provider of in-stream video advertising, the company announced today. ScanScout’s technology was designed to expand video advertising opportunities for advertisers and publishers and Broadband said it expects the partnership to cause a “significant” spike in revenue.
As part of the deal, Broadband will implement ScanScout’s overlay technology across its news and entertainment affiliate network, which is comprised of more than 1,800 branded local TV, newspaper and radio sites nationwide.
“Broadband Enterprises has entered into this partnership because of ScanScout’s innovative technology, that provides some of the best targeting features in the online video industry as well as their ability to serve advertising within the video stream,” said Darryl LaRue, EVP operations and marketing, Broadband Enterprises. “ScanScout’s Brand Protector, as well as their additional technology offerings, holds great potential moving forward for our extensive content and site partners.”
ScanScout said it will monetize Broadband’s network traffic by matching relevant ads with quality content in a way that engages viewers – a consistent problem for interactive advertisers that are trying to break into the potentially lucrative, but tough to navigate social media and video terrain.
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