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Report: Platform-A #1 Ad Network

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Apr 15, 2008 

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Kathleen  |

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Report: Platform-A #1 Ad Network

ADOTAS — AOL’s Platform-A is the top interactive advertising network, reaching 91% of American Internet users, according to data released by comScore. Yahoo and Google came in second and third, respectively. The report analyzed March 2008 data on online ad networks and highlighted the breadth of ad networks’ reach.

“Ad networks have become integral components to the online advertising industry over the past several years by helping aggregate audiences for the purposes of delivering impressions to a broad array of Internet users,” said Jeff Hackett, comScore’s vice president, in a statement. “The increasing ability of many ad networks to target and deliver ads either behaviorally or demographically is enabling a more efficient expression of ad dollars and an improved return on advertisers’ online marketing investment.”

Each of the top 15 networks delivered ads to about 50% of the total U.S. online audience last month. Platform-A served ads to 170 million consumers.

Top 15 Ad Networks March 2008:

Platform-A 170,537 (Total Unique Visitors) 90.7 (% Reach)
Yahoo! Network 160,336 (Total Unique Visitors) 85.3 (% Reach)
Google Ad Network 152,048 (Total Unique Visitors) 80.9 (% Reach)
Specific Media 145,554 (Total Unique Visitors) 77.4 (% Reach)
ValueClick Networks 140,091 (Total Unique Visitors) 74.5 (% Reach)
Tribal Fusion 135,640 (Total Unique Visitors) 72.1 (% Reach)
Casale Media Network 129,399 (Total Unique Visitors) 68.8 (% Reach)
DRIVEpm 124,333 (Total Unique Visitors) 66.1 (% Reach)
adconion media group 117,469 (Total Unique Visitors) 62.5 (% Reach)
interCLICK 108,818 (Total Unique Visitors) 57.9 (% Reach)
Traffic Marketplace 105,420 (Total Unique Visitors) 56.1 (% Reach)
Collective Media 100,151 (Total Unique Visitors) 53.3 (% Reach)
24/7 Real Media 94,525 (Total Unique Visitors) 50.3 (% Reach)
ADSDAQ by ContextWeb 94,459 (Total Unique Visitors) 50.2 (% Reach)
Burst Media 93,291 (Total Unique Visitors) 49.6 (% Reach)

comScore’s technology platform measures the delivery of ads within interactive advertising networks.

Tags: AOL, comScore, Google, interactive-advertising, internet-marketing-advertising, online-advertising-network, platform-a and Yahoo

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