Platform-A Launches Spot Marketplace
ADOTAS – AOL’s Platform-A has launched spot marketplace, in what it calls the industry’s largest online spot advertising market for display advertising. Platform-A hopes to give interactive advertisers more control when they’re selecting online placements.
Advertisers will bid on select unsold inventory across Platform-A’s network on a cost-per-thousand (CPM) or on a pure performance bases (cost-per-click or cost-per-action).
“Platform-A is providing marketers with a spot marketplace that is scalable, drives results, and extends advertising brand value,” Lynda Clarizio, president of Platform-A, said in a release.
The spot marketplace was created to complement Platform-A’s recently launched PubAccess, an online self-service interface for publishers who want to join the Advertising.com network and manage the ads on their sites.
Platform-A’s network includes inventory from all AOL owned sites like AOL News, Sports, Money & Finance, Moviefone and MapQuest.
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