Great article! You are absolutely right – landing page optimization and testing is one of the few remaining areas that can result in significant online marketing profit improvements. Driving traffic is getting more and more competitive. Without improving your “post click” conversion rates, you will be left in the dust.

At SiteTuners.com we routinely see double digit conversion improvements from our tests (check out some public case studies here: http://SiteTuners.com/landing-page-case-study.html).

Jack’s earlier comment about the cost of testing software being pretty expensive is not true. We are authorized consultants for Google Website Optimizer. This is an excellent tool for A/B Split and Multivariate testing and is available for free.

For online marketing agencies that handle landing page tests for multiple clients (or companies that want to run many tests in-house simultaneously) we license our non-parametric TuningEngine technology. If you have a higher data rate (over 100 conversion per day) it allows you to run much larger, quicker, and more powerful tests than traditional Multivariate fractional factorial approaches (also known as “Design of Experiements” or the “Taguchi Method”). The pricing is very reasonable and depends on usage. http://sitetuners.com/licensing.html

Another way to deal with the expense is to only pay for results. Our pure-performance payment option does not require any upfront fees. You only pay based on the documented profit improvement from our better landing page design (when compared head-to-head against your original one).

For additional background information on landing page optimization, please download our free whitepapers: http://sitetuners.com/downloads.html

If you want to get a jump-start on your testing program I would also recommend my new book from John Wiley & Sons Press called Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions ( http://LandingPageOptimizationBook.com ).

Warmest Regards,

Tim Ash – President – SiteTuners.com

Great article! You are absolutely right – landing page optimization and testing is one of the few remaining areas that can result in significant online marketing profit improvements. Driving traffic is getting more and more competitive. Without improving your “post click” conversion rates, you will be left in the dust.

At SiteTuners.com we routinely see double digit conversion improvements from our tests (check out some public case studies here: http://SiteTuners.com/landing-page-case-study.html).

Jack’s earlier comment about the cost of testing software being pretty expensive is not true. We are authorized consultants for Google Website Optimizer. This is an excellent tool for A/B Split and Multivariate testing and is available for free.

For online marketing agencies that handle landing page tests for multiple clients (or companies that want to run many tests in-house simultaneously) we license our non-parametric TuningEngine technology. If you have a higher data rate (over 100 conversion per day) it allows you to run much larger, quicker, and more powerful tests than traditional Multivariate fractional factorial approaches (also known as “Design of Experiements” or the “Taguchi Method”). The pricing is very reasonable and depends on usage. http://sitetuners.com/licensing.html

Another way to deal with the expense is to only pay for results. Our pure-performance payment option does not require any upfront fees. You only pay based on the documented profit improvement from our better landing page design (when compared head-to-head against your original one).

For additional background information on landing page optimization, please download our free whitepapers: http://sitetuners.com/downloads.html

If you want to get a jump-start on your testing program I would also recommend my new book from John Wiley & Sons Press called Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (http://LandingPageOptimizationBook.com).

Warmest Regards,

Tim Ash – President – SiteTuners.com