News Corp.’s .Fox Buys Majority Stake in uTarget
ADOTAS – Nursling interactive advertising network .Fox Networks, announced today that it acquired a majority stake in European ad network uTarget, which specializes in high-impact formats like online video and banner-pop-under ads.
News Corp.’s .Fox said it bought the majority stake as part of a strategic move to expand into Europe and Asia – the next, growing frontier of online advertising. .Fox has been expanding outside the U.S. since its launch a year ago.
The unit, which will be re-branded as utarget.Fox, owns Britain’s Premium Video Advertising Network comprised of more than 600 U.K. Web sites. The new unit will work with the Fox Interactive Media Audience Network to grow ad deals with other News Corp. sites (like its MySpace media group) and third parties, helping to bolster the company’s attempt to bolster its bottom line in the interactive ad arena.
“FIC’s television sales teams, which represent .FOX Networks around the world, are known for measurable brand solutions. With utarget.Fox, we can now offer innovative, brand-safe online video formats that advertisers can plan jointly with their TV buys,” said Hernan Lopez, president of .FOX Networks and COO of Fox International Channels, in a statement. “At the same time, the combination will add value to publishers, by giving them access to FIC’s and .FOX’s international advertiser base even if they don’’t have video content.”
The deal comes on the heels of Fox Interactive Media’s decision last week to revamp its Internet division in the wake of projected revenue shortfalls.
Reader Comments.
Leave a Comment
Article Sponsor
More News
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
-
Loading ...
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
