MySpace Users Can Opt Out of HyperTargeting
ADOTAS – MySpace is making participation in its “HyperTargeting” program optional, according to reports. Interactive advertisers would loooooove to access all of the dirt in users’ profiles – the better to target them with – but users ain’t havin’ it.
Essentially, the HyperTargeting program will look at an individual’s likes, interests and dislikes on their public profile and then classify them into various interest-specific categories. Advertisers can then use the info to send MySpace users relevant ads.
In initial tests, the program resulted in a 300% increase in ad clicks.
MySpace has about 200 million registered users worldwide. Most of MySpace’s ad revenue is derived from display and search ads. It’s unclear at this time how users will be offered to opt out of the targeting service, set to be launched in the U.S. first (date TBD).
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Communications Fellow
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
Recent Comments
- Durk Price: This is one early adoption I would do!
- Rolv Heggenhougen: Companies invest a great deal in their website which in many cases is their only
- docreiss: I find it interesting that the author ("Bob") indicates the reader may have the "patients"
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
