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Meebo Snags Warner Chief To Revamp Strategy

Written on: Apr 10, 2008
Author: Kathleen |
: Share; Meebo Snags Warner Chief To Revamp Strategy

ADOTAS – Rumor has it, Meebo is hoping to shake things up — and they just snapped up an in-house earthquake. The online chat platform Meebo today announced that Carter Brokaw has left Warner Music Group to join the startup as chief revenue officer. Brokaw will lead the company’s direct sales team and spearhead Meebo’s interactive advertising sales and monetization strategy.

Meebo’s monetization plan has been under a great deal of scrutiny of late with blogs like TechCrunch reporting that Meebo has teamed up with Montgomery & Co. to find a buyer or raise a new round of financing. Meebo is reportedly seeking a $250 million valuation.

So Brokaw has his work cut out for him – and it sounds like he’s ready to roll up his sleeves.

“Meebo is a highly-promising company with an incredible team and defendable technology,” said Brokaw, in a statement. “From a monetization perspective, I’m looking forward to helping leverage Meebo’s core strength by bringing brands into the conversation in ways that are engaging, integrated and measurable.”

Meebo was founded in September of 2005 and more than 30 million people use Meebo monthly. Current investors include Sequoia Capital and Draper Fisher Jurvetson.

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Tags: display-advertising, interactive-advertising-sales, internet-advertising-news, internet-marketing-advertising, Meebo, online-chat and social-networking

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