ADOTAS – Online marketing company MediaWhiz today announced that it has acquired LeadROI’s Lead Management System. The company says its new system will enhance MediaWhiz’s lead generation service offerings and help clients manage and optimize their lead-generation campaigns.
“The LeadROI technology acquisition provides MediaWhiz with a powerful new platform that makes aggregating, distributing, and converting leads from multiple sources more efficient and profitable. This is a huge value add to our clients who are looking for ways to truly understand and improve their lead conversion processes going forward,” Ed Kats, executive vice president of MediaWhiz, said in a release.
LeadROI provides end-to-end visibility into the campaign process, from lead generation to sales conversion. Its features include interactive dashboards, automated lead distribution and campaign management.
“MediaWhiz is one of the most successful results-driven marketing companies online today, and we are excited to take our business to the next level,” said Raj Parekh, Founder of LeadROI. “Our initial focus with LeadROI was the financial services vertical, but by joining MediaWhiz, our lead management system will realize its true potential — to drive better ROI for companies across additional verticals such as automotive and insurance.”
With LeadROI in its pocket, MediaWhiz says it will help ensure that its client base – which received more than 40 million leads last year – will continue to their lead campaigns’ performance improve.
MediaWhiz, founded in 2001, focuses on lead generation, e-mail marketing, affiliate marketing, display advertising and search marketing.