Marchex, Cobalt Partner To Deliver Ad Services
ADOTAS – Local interactive advertising company Marchex, Inc. today announced today that its VoiceStar subsidiary has signed an agreement with the Cobalt Group to provide call tracking and pay-per-phone-call services to Cobalt’s local auto dealers across North America.
Cobalt provides marketing services to more than 40% of the car dealerships in the U.S. Marchex generates trackable phone numbers for Cobalt’s dealerships to use in their offline and online advertising campaigns.
Cobalt is also taking advantage of Marchex’s call technology and services to place pay-per-phone-call advertisements for their local dealerships across several search engines and Web sites. The dealer pays only when a consumer initiates a call into their business.
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