Lycos, Click Forensics Team Up To Slay Poor Click Traffic
ADOTAS – Click Forensics, a traffic quality management company, today announced a partnership with Lycos. The company signed Click Forensics on to improve its pay-per-click traffic quality for search marketers; as part of the agreement, the company is using Click Forensics for Publishers to filter out poor quality PPC traffic.
“Because Click Forensics has access to critical PPC traffic data that search engines don’t, its solutions enable us to maintain the highest quality of the search traffic we send to our advertisers and partners,” said Ed Noel, general manager of search products for Lycos, Inc., in a release.
In addition to ousting low-quality traffic, Click Forensics says its system delivers updates on new sites perpetrating click fraud.
“Lycos is one of the oldest and most widely-known Internet brands in the world, reaching 10 percent of the global population with more than 65 million unique visitors,” said Tom Cuthbert, president of Click Forensics. “They understand advertisers will no longer tolerate low quality traffic or click fraud often missed by search engines, ad networks and online publishers. By teaming with us, Lycos is taking a leadership role to proactively block low quality traffic before it affects client campaigns.”
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