Kontera Links Up With LinkedIn, Microsoft
ADOTAS – In-text solutions specialists Kontera today announced an interactive advertising partnership with Microsoft and LinkedIn. Kontera will service contextually relevant reference information from Microsoft in ad units that will appear in LinkedIn’s “Answers” service for their IT community.
What that means: when someone in LinkedIn’s IT community asks or answers a question in LinkedIn’s Information Technology category, Konetera’s technology will mine the content of LinkedIn’s “Answers” section and then serve up ads for relevant Microsoft product links.
“Our core competency is analyzing Web content in real-time and having a deep topical understanding of its context and meaning,” Bryan Everett, senior vice president of Sales and Business Development for Kontera, tells Adotas. “It is this unique technical competency that enabled our partnership with Microsoft to utilize their TechNet database of content to serve contextually relevant answers to LinkedIn user questions.”
Kontera uses patent-pending text analysis technology to determine the actual content of any Web page to find the most relevant advertisements and information within the content.
“When we founded Kontera, it was clear to us that advertising was just one type of implementation for our contextual analysis technology,” said Yoav Shaham, CEO and founder, Kontera, in a release. “We are proud to serve as the technology enabler for a partnership with a technology leader like Microsoft and a new market innovator like LinkedIn.”
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