Kontera Links Up With LinkedIn, Microsoft
ADOTAS – In-text solutions specialists Kontera today announced an interactive advertising partnership with Microsoft and LinkedIn. Kontera will service contextually relevant reference information from Microsoft in ad units that will appear in LinkedIn’s “Answers” service for their IT community.
What that means: when someone in LinkedIn’s IT community asks or answers a question in LinkedIn’s Information Technology category, Konetera’s technology will mine the content of LinkedIn’s “Answers” section and then serve up ads for relevant Microsoft product links.
“Our core competency is analyzing Web content in real-time and having a deep topical understanding of its context and meaning,” Bryan Everett, senior vice president of Sales and Business Development for Kontera, tells Adotas. “It is this unique technical competency that enabled our partnership with Microsoft to utilize their TechNet database of content to serve contextually relevant answers to LinkedIn user questions.”
Kontera uses patent-pending text analysis technology to determine the actual content of any Web page to find the most relevant advertisements and information within the content.
“When we founded Kontera, it was clear to us that advertising was just one type of implementation for our contextual analysis technology,” said Yoav Shaham, CEO and founder, Kontera, in a release. “We are proud to serve as the technology enabler for a partnership with a technology leader like Microsoft and a new market innovator like LinkedIn.”
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- GlobalSpec’s Spa Promo is a Hit October 7th 2008
- Zenith Slashes Global Ad Spend Forecast October 7th 2008
- Web Associates Rebrands as LEVEL Studios October 7th 2008
- Funding News: Oberon Media, Appssavvy October 7th 2008
- Men Favor Internet Over TV October 7th 2008
- Newspapers Jump on Mobile Bandwagon With 2ergo October 7th 2008
- Moskovitz, Rosenstein Leave Facebook To Form Venture October 6th 2008
- BlackArrow Raises $20 Million October 6th 2008
Features
- Four UXD Commandments for the Interactive World October 7th 2008
- GlobalSpec’s Spa Promo is a Hit October 7th 2008
- Self-Serve Ad Exchange: This Century’s Strowger Switch? October 6th 2008
- Banners: Back from the Dead October 3rd 2008
- How To Earn Top Network Admittance October 2nd 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- In The Time Of Recession, Is Branding Really Enough? (2)
- Study: Ad Network Use Soars (2)
- The Ad Revenue Waterfall (2)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
