In Coup, Platform-A Lands Ad Deal With Verizon
ADOTAS — If the recent voluminous number of press releases are any indication, Lynda Clarizio, the seventh president of AOL’s Platform-A in as many years, is whipping her faltering shop into shape.
Today, AOL announced that Verizon has selected Platform-A as a major ad provider of its online and mobile Web properties. This announcement is widely seen as a major victory for Platform-A as Microsoft Corp., Yahoo Inc. and AOL continue to battle each other for larger pieces the interactive advertising pie.
Verizon will leverage Platform-A’s sales capabilities for all of its online inventory and the lion’s share of its mobile inventory. It will also be the only sales organization that can represent Verizon’s inventory in the marketplaces.
“We’re pleased to have the opportunity to work with a great partner like Verizon to manage and monetize their online and mobile advertising inventory,” Clarizio said in a release. “More wireless customers choose the Verizon brand than any other, and Verizon has the fastest-growing fiber optic Internet service in the country, and we look forward to helping marketers reach the right people in engaging and measurable ways.”
Also today: AOL officially opened its New York headquarters and it opened a Taiwan-based Web portal (AOL has launched 18 portals so far and hopes to launch a total of 30 this year as part of its international growth plan).
And all of this comes amid Time Warner’s (AOL’s parent company) talks to combine AOL with Yahoo Inc. to topple Microsoft Corp.’s unsolicited bid to snag Yahoo.
Platform-A leverages AOL’s premier consumer brands like AIM, Moviefone and TMZ for advertisers; it focuses on behavioral targeting, ad-serving, display, mobile, video, search and affiliates.
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