IDG Reels in Digital Guru To Run New Network
ADOTAS – IDG has hired digital media maven Peter Longo to pump up the company’s freshly minted interactive advertising network. Longo joins IDG in the newly created position of CEO of the IDG Technology Network, effective May 12. Longo is leaving Inform Technologies, where he was its chief sales officer.
The IDG Technology Network was recently launched for independent publishers and technology advertisers and Longo is expected to spearhead the network’s strategic growth plan.
“This year we are making a concerted effort to take IDG ‘beyond its borders,’” said Bob Carrigan, CEO, IDG Communications. “Peter’s appointment is an important step in helping us to be a key source of technology information and advertising for many different Web properties.”
IDG is a technology media, events and research company; its online network includes more than 450 Web sites.
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