Previously, Sims was in the executive ranks at Business.com and ESPN.com. At Gigya, he will focus on expanding and deepening the company’s media, publisher and industry relationships. At Business.com, Sims helped guide the company toward its recent sale to R.H. Donnelley for $345 million.
“Building strategic partnerships with leading content companies is critical to strengthening Gigya’s position as the leading content sharing infrastructure on the social web. I am thrilled to have Todd join Gigya to lead these efforts and aggressively expand our technology footprint,” said Eyal Magen, CEO of Gigya, in a release.
The company’s current partners include EyeWonder, DoubleClick, MTV and Webshots.
Gigya delivers discovery and monetization solutions to the social media world, connecting interactive advertisers, publishers and social media users. It also boasts a widget ad model that handles design, development, hosting, distribution, viral promotion and tracking.