Etology Focuses on Global Ad Campaigns
ADOTAS – As online advertising grows worldwide, some companies are capitalizing on the trend and moving more of their business overseas. Interactive advertising network Etology today announced that it is capitalizing on Google AdSense and AdBrites’ declining revenues to take over major foreign online ad marketing shares.
Etology officially broke 15 million monthly ad serves in Europe, which breaks down to about 500 million daily. Each day, the network hosts north of 2 billion ads every day in 190 countries around the world.
“A dramatic change has occurred in recent months for online advertisers and publishers,” noted Brock Purpura, CEO Etology. “There has been a noticeable shift from purely domestic ad-space purchases to a broader interest in global campaigns.”
“Through international expansion and strong foreign revenue streams, Etology’s business model promises continued growth,” said Brock Purpura, CEO of Etology. “Our globalization and international market growth is critical to maintain our position as a leader in the online advertising arena.”
Etology uses a single dashboard for buying and selling ad content, eliminating agency middlemen. A back-end dashboard feeds publishers and advertisers with live statistics and analytics for ad-placements and ROI results of ad spends.
The network’s European publisher clients include Bebo, Friendster and hi5; advertisers include Sketchers, Vonage and Travelzoo.
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