Engauge Continues Acquisition Spree
ADOTAS – Next-gen marketing solutions agency Engauge announced today that it acquired Spunlogic, an independent digital agency. Financial terms of the deal were not disclosed.
With the acquisition of Spunlogic, Engauge compliments its current capabilities in brand communication, behavioral research, direct marketing and data analytics. Engauge says it will leverage Spunlogic’s unique view of online behavior, digital creative capabilities and its interactive marketing capabilities, including lead generation, e-mail, ad-serving and online search campaigns.
Engauge now encompasses Engauge Communication (previously ad agency TedUnited), Engauge Direct (the erstwhile data and direct marketing agency Direct Impact), Engauge Digital (Spunlogic) and the digital technology development firm StreamRight.
Engauge’s clients include Airborne, Coca-Cola, Pert Plus, TiVo, UPS and Turner Broadcasting. The marketing agency was formed by Halyard Capital in partnership with Stan Rapp.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
- Adometry Leverages Attribution Data in a New Media Modeler May 17th 2012 ADOTAS – Attribution and ad verification technology provider Adometry has [...] more »
- GM Yanks Facebook Ad Spend: Cluelessness, Bad Analytics or Strategic Statement? May 16th 2012 ADOTAS – General Motors‘ announcement yesterday that it was pulling [...] more »
- Velti “State of Mobile Advertising” Report: AT&T, Apple Crush Competition May 15th 2012 ADOTAS - Mobile advertising services provider Velti has shown a [...] more »
Features
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
- Thoughts on the Affiliate Brain Drain May 18th 2012
- Infographic: Big Brands Should “Think Global, Act Global” on Facebook May 17th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
- Facebook’s Anticlimactic IPO | LNP Studios: [...] Get more details here: Facebook’s IPO: You Knew It Was Coming. [...]
- Bob Gordon: How has this circus helped anyone other than the sand hill crowd? Has it helped
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
