ADOTAS – Burst Media, an advertising services company for online publishers, announced the launch of the Burst Green Network, an interactive advertising network for businesses that want to reach eco-savvy consumers – from “committed greens” to “green-curious” customers.
A recent survey conducted by Burst concluded that four out of five online consumers use the net to conduct personal research on green initiatives and products. The Burst Green Network will give advertisers direct access to consumers on environmental sites that cover topics from organic cooking to ecology.
“Our site offers consumers the green resources and information they are looking for,” said Eric Ralls, founder and CEO of RedOrbit.com. “Being part of the Burst Green Network will offer our visitors relevant advertising to their interests and needs. It also gives RedOrbit.com the chance to work with advertisers to deliver relevant advertising that serves the different levels of interests our visitors have in green products and services.”
The Burst Green Network is made up of more than 80 Web sites that reach 2.6 million unique visitors and delivers more than 14 million ad impressions.