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Blinkx Scores Ad/Content Deal With Handbag.com

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Apr 30, 2008 

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Kathleen  |

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Blinkx Scores Ad/Content Deal With Handbag.com

ADOTAS – Yet another deal is in the bag! Blinkx, a video search engine, has announced a deal with Hearst Digital, the commercial aggregator of the magazine company’s online properties, including Handbag.com. The site, under the terms of the agreement, is now searchable and playable at www.blinkx.com.

Blinkx will place contextually relevant ads in the footage and will share the resulting ad revenue with Hearst. Financial details weren’t disclosed.

“Handbag.com is enormously popular because of its relevant, fresh content for women,” said Suranga Chandratillake, founder and CEO, blinkx. “We are thrilled to add their video content to blinkx.com, giving our women viewers access to high-quality lifestyle videos, on demand and in easy-to-consume formats.”

Separately, Hearst Magazines is adding another notch in its stylish interactive belt by allowing readers to send text messages to buy products they see in the company’s magazines, which run the gamut for the gamine Cosmopolitan to the granny-esque Good Housekeeping.

Hearst is using ShopText technology to also allow readers to request free samples and enter sweepstakes by texting keywords from the pages of its magazines. CosmoGirl readers are likely squealing with delight: 100,000 have reportedly used the technology (Hearst has a two-year history with ShopText) to enter sweepstakes last summer alone.

Blinkx has been busy lately: just yesterday, the company announced an interactive advertising and content partnership with The Poker Channel.

Tags: behavioral-advertising, blinkx, finance, handbag.com, Hearst-Digital, Hearst-Magazines, interactive-advertising, Mobile-Marketing, revenue, SMS-marketing, The-Poker-Channel, video-advertising, video-search-engine and viral-advertising

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