Bango Bangs Out Mobile Ad Stats
ADOTAS – Wondering how those click-through and conversion rates for your mobile ad campaign are going? Bango just came out general benchmarking data for mobile advertisers – it collected the data from customers who use Bango Analytics to measure mobile marketing campaigns..
Bango found that banner and text ads on mobile Web sites typically have a click-through rate of 2%-8% with a conversion rate of 2%-5%. Some of the findings are duh-inducing: The data show that when the ad is aligned with the needs of a consumer, the click-through and conversion rates increase, often doubling. Bango customers can determine the characteristics of those who are most receptive to the interactive advertisement, which in turn focuses marketing campaigns.
A Bango customer, AdEye, a mobile marketing company that uses Bluetooth technology to target customers found the analytics helpful:
“We want to understand more about who was clicking through – what network were they on, what device did used, how they responded to the offer, what they did next?” said Tommy Jensen, CEO of AdEye. “Bango Analytics gives us this level of detail which is incredibly valuable to our clients.”
Another client, Tapatap, a mobile social game site used Bango to calculate mobile advertising conversion rates and acquisition costs per member – the positive results confirmed their instincts to focus on mobile marketing.
“We are using Bango Analytics for a wide range of tasks – one is to audit the traffic we are getting from the various traffic networks we use,” said Andy Riedel, CEO of Tapatap. “We aggregate traffic from a wide variety of sources and wanted an independent means to ensure that the traffic we receive is what we are paying for. Bango Analytics has proven to be very valuable as an independent auditing tool.”
Mobile Web technology provider Bango created the first global exchange for mobile Web.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
