ADOTAS – Online performance-based ad network Azoogle Inc. has announced that it is changing its corporate name to Epic Advertising and creating a single brand for its performance marketing businesses and services.
The re-branding was set in motion to unify the company under one name – and focus its strategy and vision and help it expand globally. Recently, the company announced an expansion through Europe, Latin America and Asia-Pacific and said it planned to continue its worldwide march through 2008. It also signals the complete integration of Bazaar Advertising, the search engine marketing firm acquired by the company last year.
AzoogleAds will retain its name, but it will be under Epic’s umbrella as will Epic Ad Center, a do-it-yourself interactive advertising tool kit for small to medium-sized businesses that creates display, search and coupon ads on a performance basis.
“This symbolizes an exciting evolution for our company,” Don Mathis, president of Epic Advertising, said in a release. “Until now we were known primarily for our performance-based ad services in North America via our AzoogleAds brand. Our new corporate name will help to showcase all of our services as a seamless offering to advertisers, highlighting our multi-channel approach to performance marketing. As our company moves forward as a global enterprise, we’re working to take performance marketing to the next level.”