News
AOL Flies Ahead, Still Can’t Catch Rivals
ADOTAS – AOL is going gangbusters these days, reporting a 35% programming boost year-over-year. The company has reported steady growth for the past six months in unique visitors and page views, but it hit an all-time high in March.
Page views are up 28% and unique visitors are up 11% to 56.5 million year-over-year. These findings crown other recently distributed laurels: AOL’s Platform-A is the numero uno advertising network based on unique visitors, according to comScore.
AOL pins the phenomenal growth on a strategic rebranding of its key vertical networks, including Money & Finance, News, Sports, Food, Body, Music and Moviefone. The Body site saw the highest page view growth (760%).
“Our strong growth is a direct result of rebuilding each and every one of our vertical Web sites over the past 12 months with the goal of providing consumers highly relevant and rich experiences that focus on key passion points which in turn provide tremendous value to our advertising partners,” said Bill Wilson, Executive Vice President of AOL Vertical Programming. “The consistent and strong growth in both reach and engagement, along with the newly reorganized Platform-A, gives us a great opportunity moving forward to monetize our increasingly highly engaged audience.”
AOL has launched several sites this year, including Asylum, WalletPop and Spinner. AOL also reportedly acquired fantasy football site FleaFlicker.com as part of its move to enhance AOL Sports.
Despite its growth, AOL still trails in overall traffic behind Yahoo, Google and Microsoft.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Icahn to Yahoo Board: Buh Bye! May 15th 2008
- Texas AG Ends Investigation Into World Avenue May 15th 2008
- Sorry, Yahoo: Google Wins Popularity Contest May 15th 2008
- CBS Buys CNET for $1.8B … JANA’s Mum May 15th 2008
- Google’s Brin Bearish on Social Ad Revenue May 15th 2008
- Film.com, RollingStone.com Get Social With Pluck May 15th 2008
- Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
- YouTube Unveils Buzz Targeting May 14th 2008
Spotlight
Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...
Features
- Media Two’s CEO: Display Ads Are the Future May 15th 2008
- Icahn to Yahoo Board: Buh Bye! May 15th 2008
- Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
- So You Think SMS Is Dying? Think Again… May 14th 2008
- Interactive Creative Skills Every Agency Needs May 13th 2008
Reader Favorites
Classifieds
Most Commented
- MySpace Isn't for Advertisers, It's for Sex (62)
- BlogBurst Offers Content Sharing Network (31)
- Google AdWords Unveils Two New Image Sizes (27)
- Microsoft Sues Cybersquatters (25)
- Sexy Girls Get You Fraudulent Clicks. (22)
- Go Away, Pixel Pages! (20)
- Ad Networks Promoting Porn, Part 2 (18)
- Gaucheness in Online Gaming: Finding Both Harassment and Hope on the Xbox Live (14)
