• Comment
• Print Article
• Email
• Permalink

AOL Creates Ad-Friendly Tech Network

Written on

Apr 10, 2008 

Author

Kathleen  |

Share

AOL Creates Ad-Friendly Tech Network

ADOTAS — AOL today announced the launch of the AOL Technology Network, which included Engadget, Switched, TUAW (The Unofficial Apple Weblog), DownloadSquad, Engadget Mobile and Engadget HD – creating the second-largest technology news and information publisher online, according to comScore.

The network will provide users with a comprehensive resource to find info on the latest tech news and products, and will let interactive advertisers integrate online ad campaigns in the sites.

“One of our top priorities at Platform-A is to make it easier for advertisers to leverage the power of digital media, and the AOL Technology Network helps us achieve this goal,” said Lynda Clarizio, president of AOL’s Platform-A. “Combining these great technology information sites into one network lets us offer marketers the ability to more easily buy across these sites and reach some of the savviest and most engaged consumers online.”

“By creating the AOL Technology Network, we’re bringing together some of the Web’s most powerful and fastest-growing tech blogs to create a technology publishing powerhouse,” said Marty Moe, senior vice president, AOL Money & Finance and Weblogs, in a release. “The new network, coupled with the redesign of Switched and Engadget, reflects our ongoing commitment to creating the most compelling destinations for consumers on the Web.”

This is the second announcement out of Platform-A in as many days. Yesterday, AOL announced the launch of a Web-based, self-serve interface for publishers who want to join the Advertising.com network.

Tags: Advertising.com, AOL, interactive-advertising, internet-advertising-news, internet-marketing-advertising, platform-a and technology-network

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

News Archive

Features

• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012
• Video: “Build an SEO Foundation” Excerpt February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
• With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
• Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
• With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The