Advertising.com Sprinting — Can It Catch Up?
ADOTAS – The embattled AOL today announced that Platform-A’s Advertising.com is launching a Web-based, self-serve interface for publishers who want to join the Advertising.com network. the power and control of Advertising.com’s network and eliminates any high-tech hassle that may send some smaller shops running for the hills.
Publishers’ inventory will be optimized by Advertising.com’s AdLearn technology, the company said – and clients can also leverage Platform-A’s ad base and sales force.
“Until now, smaller publishers didn’t have a lot of options to receive CPM pricing for their display inventory,” Lynda Clarizio, president of Platform-A, said in a release. “PubAccess provides a scalable solution for the tens of thousands of quality publishers who want to join Advertising.com’s leading display ad network. Advertising.com continues to work hard to develop new products and monetization opportunities for the publisher community, and we are excited by the initial positive response we have received for PubAccess.”
The application extends Platform-A’s ongoing efforts to help publishers monetize their ad inventory.
Perhaps this launch signals brighter days for the embattled Platform-A, which has had more than its share of Sturm und Drang in recent months: Clarizio is the seventh president of Platform-A (her predecessor blew out after five months), but industry watchers are saying that she has the chops to lead the advertising force back into the light.
Then again, maybe it doesn’t. There are many detractors out there who say AOL’s advertising unit has been too ineffectual in the past to recover from its mistakes.
Some say Platform-A is on its last legs; fourth-quarter ad sales rose 10% to $620 million at AOL — about half the growth that ad sales teams saw industry-wide, the Interactive Advertising Bureau reports.
But don’t ring the funeral bells yet: After all, Advertising.com is responsible for about 29% of AOL’s interactive advertising sales in 2007.
Clarizio will have to sprint in the coming months to even come close to her competition. Can she do it? We shall see …
Reader Comments.
If there is anyone who can make this fly it is Lynda Clarizio. The key question is whether AOL will allow her to do what needs to get done…..
- Pingback from Advertising.com network - Adv3rtiser
Leave a Comment
Article Sponsor
More News
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)

