Comments on: AdMob Launches Mobile Analytics Program http://www.adotas.com/2008/04/admob-launches-mobile-analytics-program/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Bango rolls out new version of its analytics suite » VentureBeat http://www.adotas.com/2008/04/admob-launches-mobile-analytics-program/#comment-525642 Bango rolls out new version of its analytics suite » VentureBeat Tue, 22 Jul 2008 14:59:39 +0000 http://www.adotas.com/2008/04/admob-launches-mobile-analytics-program/#comment-525642 [...] AdMob is offering up many of its analytics for free, though Bango is quick to point out in comments to every post about AdMob that the company is both an ad network and an analytics provider (though the [...] [...] AdMob is offering up many of its analytics for free, though Bango is quick to point out in comments to every post about AdMob that the company is both an ad network and an analytics provider (though the [...]

]]> By: Greg Harris http://www.adotas.com/2008/04/admob-launches-mobile-analytics-program/#comment-390194 Greg Harris Fri, 02 May 2008 12:23:06 +0000 http://www.adotas.com/2008/04/admob-launches-mobile-analytics-program/#comment-390194 Sarah is saying EXACTLY what we believe. Mobilytics was built to be a third part impartial campaign tracking tool and mobile web analytics package. Our purpose is to monitor and audit those companies that you are paying for advertisments. Having adMob do analytics for other campaigns is a little the fox watching the Hen House.... Greg Harris http://www.mobilytics.net Sarah is saying EXACTLY what we believe. Mobilytics was built to be a third part impartial campaign tracking tool and mobile web analytics package.

Our purpose is to monitor and audit those companies that you are paying for advertisments.

Having adMob do analytics for other campaigns is a little the fox watching the Hen House….

Greg Harris

http://www.mobilytics.net

]]> By: Sarah at Bango http://www.adotas.com/2008/04/admob-launches-mobile-analytics-program/#comment-388262 Sarah at Bango Wed, 30 Apr 2008 18:54:10 +0000 http://www.adotas.com/2008/04/admob-launches-mobile-analytics-program/#comment-388262 The article says "And interestingly, users will be able to track all of their campaigns (not just AdMob-sponsored campaigns)." In our experience, marketers place ads across a number of ad networks so it's important they get independent stats on what's working. Are you going to get that independence from one ad network? That's why the likes of Omniture and Coremetrics have an important role to play in the PC world. We believe the same will happen on mobile. We launched Bango Analytics in February so marketers could track the success of their mobile ad campaigns - www.bango.com/analytics - with that independence upmost in our minds. The article says “And interestingly, users will be able to track all of their campaigns (not just AdMob-sponsored campaigns).” In our experience, marketers place ads across a number of ad networks so it’s important they get independent stats on what’s working. Are you going to get that independence from one ad network? That’s why the likes of Omniture and Coremetrics have an important role to play in the PC world. We believe the same will happen on mobile. We launched Bango Analytics in February so marketers could track the success of their mobile ad campaigns – http://www.bango.com/analytics – with that independence upmost in our minds.

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