ADOTAS – AdMob has launched AdMob Mobile analytics – a free, global solution for interactive advertisers and mobile Web site owners who want to track their results. AdMob’s stance is that mobile advertising is in the same antiquated place the Internet was in when Web site owners had no clue how many visitors they had, where they came from, how long they stayed and what areas they lingered on longest.
AdMob claims that its analytics offerings will be a “tipping point” for advertisers who want to increase their mobile spend but want to see measurable results. With its new offerings, advertisers will be able to measure mobile campaigns (beyond clicks) and publishers will know who their readership is. Oh … and it’s free.
And interestingly, users will be able to track all of their campaigns (not just AdMob-sponsored campaigns).
AdMob servers more than 2.5 billion mobile banner and text ads per month.