Comments on: AdBrite’s CEO On Creating a Transparent Ad Marketplace http://www.adotas.com/2008/04/adbrite%e2%80%99s-ceo-on-creating-a-transparent-ad-marketplace/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Jack Whitley http://www.adotas.com/2008/04/adbrite%e2%80%99s-ceo-on-creating-a-transparent-ad-marketplace/#comment-398030 Jack Whitley Thu, 08 May 2008 19:30:35 +0000 http://www.adotas.com/2008/04/adbrite%e2%80%99s-ceo-on-creating-a-transparent-ad-marketplace/#comment-398030 Hello, Tell Iggy he may have a great network, but I'm not sure about his sales organization. We spend multi-million dollars online, and have been trying to get a human response regarding questions we have about an AdBrite campaign contract our general counsel reviewed, and after eight days, cannot get an answer! I don't mean an answer to our questions, I mean a human to talk to. We literally cannot get a response. I don't think I've ever posted publically regarding an item like this, but in all my years, I've never had a situation like this with an advertiser I was trying to spend money with. Jack Whitley SVP - E-Commerce www.replacements.com Hello,

Tell Iggy he may have a great network, but I’m not sure about his sales organization. We spend multi-million dollars online, and have been trying to get a human response regarding questions we have about an AdBrite campaign contract our general counsel reviewed, and after eight days, cannot get an answer! I don’t mean an answer to our questions, I mean a human to talk to. We literally cannot get a response. I don’t think I’ve ever posted publically regarding an item like this, but in all my years, I’ve never had a situation like this with an advertiser I was trying to spend money with.

Jack Whitley
SVP – E-Commerce
http://www.replacements.com

]]> By: Mike http://www.adotas.com/2008/04/adbrite%e2%80%99s-ceo-on-creating-a-transparent-ad-marketplace/#comment-362033 Mike Tue, 08 Apr 2008 03:29:18 +0000 http://www.adotas.com/2008/04/adbrite%e2%80%99s-ceo-on-creating-a-transparent-ad-marketplace/#comment-362033 Transparency is fine, but it needs to be available at a premium. Anyone can sell qualiity impressions at pennies on the dollar. Why do you think ESPN stopped working with all ad networks. Transparency is great for the advertiser and the ad network. The publisher is the group being left out of the party. Transparency is fine, but it needs to be available at a premium. Anyone can sell qualiity impressions at pennies on the dollar. Why do you think ESPN stopped working with all ad networks.

Transparency is great for the advertiser and the ad network. The publisher is the group being left out of the party.

]]> By: Amar Goel http://www.adotas.com/2008/04/adbrite%e2%80%99s-ceo-on-creating-a-transparent-ad-marketplace/#comment-361712 Amar Goel Mon, 07 Apr 2008 19:44:04 +0000 http://www.adotas.com/2008/04/adbrite%e2%80%99s-ceo-on-creating-a-transparent-ad-marketplace/#comment-361712 I agree with Iggy, transparency does indeed breed trust. Everyone in our industry will benefit from such policies as they improve the value proposition to advertisers, publishers, and most importantly consumers. I am CEO of PubMatic, a service for publishers to help them automate and optimize their online ad serving with ad networks. We work with AdBrite as one of our network partners and enjoy working with them because of their belief in transparency and openness. While there are certainly other ways to build trust besides transparency (and many networks have done a good job of this), I think transparency is one of the quickest ways to get everyone comfortable with how you work, what your incentives are, and if you are making a fair deal with your partner. I agree with Iggy, transparency does indeed breed trust. Everyone in our industry will benefit from such policies as they improve the value proposition to advertisers, publishers, and most importantly consumers.

I am CEO of PubMatic, a service for publishers to help them automate and optimize their online ad serving with ad networks. We work with AdBrite as one of our network partners and enjoy working with them because of their belief in transparency and openness.

While there are certainly other ways to build trust besides transparency (and many networks have done a good job of this), I think transparency is one of the quickest ways to get everyone comfortable with how you work, what your incentives are, and if you are making a fair deal with your partner.

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