24/7, Mindset Media Want To Read Your Mind
ADOTAS – 24/7 Real Media, Inc. and Mindset Media, LLC are eschewing the crystal ball and teaming up to scientifically deploy psychographic targeting to lure consumers, based on 20 different personality traits (such as assertiveness, self-esteem and spontaneity), to advertisers’ brands.
Brand advertisers have long known that consumers’ states of mind can determine what they buy and what brands they choose, but advertisers have lacked an efficient way to target mass audiences of people with the right psychographics – that’s where Mindset Buys comes in.
“Every brand in the modern market has a psychographic target, and the more competitive the category, the more that target matters on the bottom line,” said Jim Meyer, CEO and co-founder of Mindset Media. “We are very proud to partner with 24/7 Real Media. Together, we make the Internet work harder for brands.”
Each Mindset Buy on 24/7 Real Media can reach millions of U.S. consumers with the same personality trait, on a completely anonymous basis. The 24/7 network reaches 150 million unique viewers each month, across more than 1,500 sites globally.
24/7 Media is a global digital marketing company that focuses on targeting, transparency and ROI. Mindset Media is an interactive advertising network for ad brands. It focuses on fitting brands with targeted personality traits to boost online media buys.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- How Social Targeting Can Lead to Discovery February 7th 2012
- Video: “The Future of Engagement” Looks at Audi’s #solongvampires Campaign February 7th 2012
- Three Best Practices for Increasing Subscriber Engagement February 7th 2012
- Reaching the Multi-Tasker in 2012 February 6th 2012
- Fuel Social Conversation with Web Content February 6th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Bob: and just like that he got fired.
- 101 Best Twitter Apps Blog » Blog Archive » Social Networking: Without a Champion, Enterprise Social Tools Sputter – Formtek Blog (blog): [...] And Cons Of Social Media In Education …mediabistro.comMashable -Minnesota Daily -ADOTASall 97 news [...]
- The Rise of the Data-Driven CMO | ADMA Blog: [...] of information transparent to customers also stand to gain financially. According to a separate
- Tuesday, February 7 | Duncan/Day Advertising: [...] Messages Ever Work Online? [Econsultancy] 39% of Mobile Users Responded to Super Bowl Ads
