24/7 Launches Business Online Ad Network
ADOTAS – Digital marketing company 24/7 Real Media Inc. today announced a partnership with four publishers to create BBN, a B2B interactive advertising network.
Cygnus Business Media, Nielsen Business Media, Reed Elsevier and The McGraw-Hill Companies have banded together to offer greater reach and more efficient media buys for online advertisers. The venture says it’s the largest collection of B2B targets created – more than 200 online properties — including Web sites of publications like Adweek, Aviation Week & Defense Technology and CPA Technology Advisor. BBN will reach roughly 10 million unique visitors a month.
“BBN gives advertisers unparalleled access to reach decision makers across the entire B2B spectrum with one large-scale purchase, through four of the industry’s largest and most highly respected publishers,” said David J. Moore, CEO of 24/7 Real Media, Inc., in a release. “We continually innovate in order to deliver more effective targeting and broader reach for our advertising partners, and have developed the preeminent network in a number of verticals such as B2B.”
BBN joins 24/7’s crowded field of digital media offerings, including more than 1,500 sites that reach 150 million unique viewers per month. BBN will be using 24/7’s Open AdStream for the targeting and delivery of ads to Web sites.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Latest News
- Hiring Round Up: HealthCentral, Break Media, NetShelter October 10th 2008
- Microhoo: Back From the Dead? October 10th 2008
- Nielsen Online Expands to China October 10th 2008
- Mobile Gaming Firms Eye Nokia, Apple Boost in 2009 October 10th 2008
- Fitbit Bulks Up With $2M Infusion October 10th 2008
- Trulia Launches New Business Development Group October 10th 2008
- MindShare Buys Michaelides & Bednash October 9th 2008
- Entellium CEO, CFO Arrested by FBI October 9th 2008
Features
- Media Plan ’08: Look Out of the Window October 10th 2008
- TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
- Conversion Mastery: How Professionals Get Top Conversions October 9th 2008
- Out With the Old, in With the NEW October 8th 2008
- Decision 2008, The Internet Changed Everything October 7th 2008
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
- NBC Loses Out on Huge Online Ad Opportunity for Olympics (2)
- Advertising GOLDMINE: Online News Sites? (2)
- Social Media and Agencies: Tools for Success (2)
