Yahoo Moves To Reposition Itself As Dominant Player With OnePlace
ADOTAS — In yet another attempt to emerge unscathed from Microsoft’s unwanted advances, Yahoo, Inc., has unveiled a new bookmarking tool today. OnePlace will allow users to keep track of their favorite Web topics on their mobile phones.
While such a relatively minor move at first glance may not seem like a power play, Yahoo is clearly trying to reposition itself as a major player in the online/mobile search and advertising universe – a domain that Google currently rules.
“Over the last three years, we have aggressively executed on our mobile strategy to deliver innovative and indispensable services to consumers globally and become the starting point for the most users. With the introduction of Yahoo onePlace, we are announcing the next essential component to our mobile product line up,” said Marco Boerries, executive vice president, Connected Life, Yahoo. “Yahoo onePlace is where users will be able to find what matters to them the most, no matter where their interests, passions and information come from. Yahoo onePlace will provide mobile users with a rich and dynamic content experience.”
OnePlace will be based on the basic online bookmarking format but will be designed to accommodate cell phones’ small screens with a strong emphasis on sharing. OnePlace will be linkable to news feeds, Web sites, videos, images, e-mails and search queries online. Once stored, everything will be automatically updated and assigned categories and tags. Users can create collections that mirror their interests so they’re constantly updated on game scores, stock prices, the weather, etc.
The tool will be launched in the second quarter, along with oneConnect – they will join Yahoo’s other mobile products including Go 3.0, oneSearch and its mobile homepage. Its expected to become available across hundreds of devices and mobile browsers worldwide.
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