Yahoo Honcho Heads to Startup NetSeer
ADOTAS — Online advertising upstart NetSeer scored a former Yahoo Inc. executive to run its shop as president and CEO. NetSeer focuses on next generation search and behavioral targeting.
At Yahoo, Coleman, 53, served as executive vice president of global sales; he managed global ad revenues, and under his watch they grew them tenfold from $600 million to roughly $6 billion. He is also credited with integrating the company’s sales channels for search and display, was pivotal in driving improvements for advertisers by focusing on behavioral targeting and new technologies, including Right Media.
Coleman left Yahoo in February after announcing his departure last summer. He’d been with the Internet company for seven years. Hilary Schneider, executive vice president for global partner solutions has taken on Coleman’s duties.
“Over the past decade, the face of media and advertising has been transformed because of the vast reach and measurability of the Internet,” said Coleman. “But intention-based ad targeting in new media is in its infancy. We are setting out to significantly change the game.”
NetSeer was founded in 2006 and has roughly 30 employees. The startup is focused on using mathematics and algorithms to identify ideas and relationships in search terms.
“Since our founding, we have been working to develop a substantial and unique technology base,” said Vwani Roychowdhury, cofounder of NetSeer. “Greg brings unparalleled experience and a unique perspective to build an organization that can introduce and evangelize our technology to online advertisers and publishers.”
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