Yahoo Dons Rosy Glasses, Issues Q1 Report

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stockticker.jpgADOTAS — All is well at Yahoo HQ, nothing to see here! That’s the message the company is clearly hoping to send in yet another attempt to stave off Microsoft Corp.’s unwanted advances.

Yahoo Inc. today filed a presentation for its investors that details its three-year financial plan and strategic initiatives which are expected to just about double the company’s operating cash flow from $1.9 billion to $3.7 billion and generate $8.8 billion in revenue in 2010 (excluding traffic acquisition costs).

The report was originally presented to Yahoo’s board in December of 2007, a more innocent time, shortly before Microsoft publicly started circling around the company.

Some key points:

  • Display and video advertising are expected to bring in $1.9 billion in added revenue ex-TAC over the next three years.
  • Yahoo expects its growth to outpace the currently anticipated market rate of growth in online and display advertising.
  • Search revenue is expected to bring in $1.4 billion in added search revenue (growth in line with anticipated market-wide growth).

Investors were impressed: in recent trading, Yahoo’s stock rose to $27.53 a 6.5% boost.

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