Yahoo Inc. today filed a presentation for its investors that details its three-year financial plan and strategic initiatives which are expected to just about double the company’s operating cash flow from $1.9 billion to $3.7 billion and generate $8.8 billion in revenue in 2010 (excluding traffic acquisition costs).
The report was originally presented to Yahoo’s board in December of 2007, a more innocent time, shortly before Microsoft publicly started circling around the company.
Some key points:
- Display and video advertising are expected to bring in $1.9 billion in added revenue ex-TAC over the next three years.
- Yahoo expects its growth to outpace the currently anticipated market rate of growth in online and display advertising.
- Search revenue is expected to bring in $1.4 billion in added search revenue (growth in line with anticipated market-wide growth).
Investors were impressed: in recent trading, Yahoo’s stock rose to $27.53 a 6.5% boost.