• Comment
• Print Article
• Email
• Permalink

Verizon And AT&T Take Home The Most Shoes. I Mean, Spectrum.

Written on

Mar 21, 2008 

Author

Sarah Novotny  |

Share

Verizon And AT&T Take Home The Most Shoes. I Mean, Spectrum.

ADOTAS – AT&T Inc. and Verizon Wireless have been reported to be the largest winners in the bid at the government auction of radio spectrum, putting both firms in the commanding position to roll out the advanced wireless online services to consumers, according to wsj.com.

The companies accounted for 80% of the almost $20 billion the FCC made on the auction. AT7T agreed to pay $6.6 billion for 227 spectrum licenses while Verizon will pay $9.4 billion for 109 licenses.

The report continued to say that although Google did not acquire any licenses, the firm may still may gain as much as the top bidders through an open-access provision that allows users to use any phone of software they would like on a piece of the spectrum.

Tags: at&t, bidding, FCC, Google, pay-outs, Verizon and wireless-radio-spectrum

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Covario Issues Annual Client Awards for SEO/SEM Success
• BlueKai Report Explains DMPs to Publishers
• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Covario Issues Annual Client Awards for SEO/SEM Success February 10th 2012 ADOTAS - Search engine marketing/SEO services provider Covario issued the [...] more »
• BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »

News Archive

Features

• Infographic: The Online Ad Industry Is Like the Stock Market February 10th 2012
• Mobile Search: More Intent, More SMB Opportunity February 10th 2012
• BlueKai Report Explains DMPs to Publishers February 10th 2012
• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
• News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
• VB: What exactly makes an ad "high quality"?
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }