The Next Frontier: Monetizing Facebook Without Online Ads


hearing1.jpgADOTAS – Trash-talking and shameless promotion on Facebook may be soon reach a fever pitch. A new service now allows users to create and profit from virtual online stores. In essence, if a user’s pitch about a product drives sales up – they get a cut.

bSocial Networks Inc. today announced the release of Market Lodge 2.0, the first consumer-to-consumer eCommerce application available on social networking site Facebook.

Market Lodge will give users a 10% commission if a product they shill for gets an uptick in sales. Facebook users can create online stores within their profiles – and they don’t have to maintain an inventory. Market Lodge vendors and bSocial Networks takes care of the back-end transactions such as shipping, billing and customer service.

“Until now, social networks have used online advertising as their primary revenue stream,” said Sue Spielman, co-founder of bSocial Networks. “The next step in eCommerce is to expand the social bond of trust inherent in social networks into the actual sale of products. Market Lodge represents a radical, and much needed shift in the way business and commerce are integrated within social networks.”

Users can choose from more than 1,200 products in health/wellness, entertainment, fashion, books and other categories. Facebook has about 67 million users and is the sixth-most trafficked site in the United States.


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