Comments on: The Naked Truth: Transparency Delivers http://www.adotas.com/2008/03/the-naked-truth-transparency-delivers/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Jordan Mitchell http://www.adotas.com/2008/03/the-naked-truth-transparency-delivers/#comment-339578 Jordan Mitchell Sat, 15 Mar 2008 17:40:27 +0000 http://www.adotas.com/2008/03/the-naked-truth-transparency-delivers/#comment-339578 Michael, I believe as you do that site-level transparency is very important. However, it doesn't have to stop there! What about content/context-level transparency, providing performance metrics around how well the campaign performed alongside specific topics and content keywords? What about people-level transparency, providing metrics around how well the campaign performed for people with different affinities? Transparency is indeed key, but there are many sides to this "cube" and I think we're just getting started! Michael, I believe as you do that site-level transparency is very important. However, it doesn’t have to stop there!

What about content/context-level transparency, providing performance metrics around how well the campaign performed alongside specific topics and content keywords?

What about people-level transparency, providing metrics around how well the campaign performed for people with different affinities?

Transparency is indeed key, but there are many sides to this “cube” and I think we’re just getting started!

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