Supersonic: CBS and AOL Radio Merge Channels, Ad Sales Platforms
ADOTAS — CBS Radio and AOL Radio today announced a new partnership today: the two stations will combine forces, giving millions of listeners free access to both stations. They also plan to cook up several product enhancements – including a new player.
When AOL’s stations are integrated into CBS’s operations, the company will drive ad sales for AOL’s 200 plus stations in addition to its 150 plus stations.
“CBS RADIO continues to invest in high-growth areas including internet streaming,” said Dan Mason, President and CEO, CBS RADIO. “We have been very clear about our goals in this area and teaming with AOL is a tremendous step forward in that regard. Couple that with years of progress building out our own streaming operations, and CBS RADIO is instantly positioned as the leader in the online radio space. A combined CBS RADIO/AOL Radio affords us vastly greater scale, as well as massive distribution for our brands. We look forward to all that we will now be able to offer our audiences and advertisers alike.”
Advertisers will be able to utilize CBS’s TargetSpot – the first end-to-end ad marketplace designed for streaming audio. The platform allows clients to create, buy and place their ad messages on streaming stations targeting listeners by station, location, listening preferences and demographics.
Ronning Lipset Radio, which has run AOL’s streaming ad inventory for about four years, will take on CBS’s online properties as well.
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