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Spot Runner Buys Weblistic to Boost Presence in Online Ad World

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Mar 4, 2008 

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Sarah Novotny  |

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Spot Runner Buys Weblistic to Boost Presence in Online Ad World

ADOTAS — Online ad company Spot Runner announced today the acquisition of Weblistic, an online marketing solutions agency that serves local businesses. The deal was an all stock transaction – financial details were not disclosed.

Spot Runner develops technology solutions for small local businesses to help them create video ads for television. The acquisition of Weblistic expands the company’s online advertising capabilities and complements its television and radio capabilities.

“Our objective is to help businesses drive awareness and attract new customers through multiple media channels, in an integrated manner, and online advertising is a top priority for us and for our clients,” said Nick Grouf, chairman and CEO of Spot Runner. “With Weblistic, we gain deep online advertising experience, cutting edge technology and a top-notch team.”

Weblistic has been a player in the online ad biz since the late 90’s when it developed the original technology for YellowPages.com. “Weblistic has always been passionate about making online advertising easy and turnkey for small and medium-sized businesses,” said Ketan Shah, CEO of Weblistic. “By joining forces with Spot Runner, which is the clear leader in local advertising services, we are now able to offer local advertisers a complete solution — including media planning and buying for TV, radio and online, affordable and high-quality creative, and expert consulting services.”

Spot Runner bought GlobeShooter — a network of independent filmmakers and videographers — in January.

Tags: Acquisition, creative, GlobeShooter, Merger, revenue, rich-media, Spot-Runner, stock, technology, video, Weblistic and YellowPages.com

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