ADOTAS – Omnicom Media Group announced the appointment of Matt Spiegel as CEO of Omnicom Media Group Digital, effective April. Spiegel is replacing Sean Finnegan, who jumped ship in January to take the reigns as chief media officer at interactive advertising network Vibrant Media.
Spiegel will officially come on board April 1 – he will report to Daryl Simm, CEO of Omnicom Media Group. He will have global functional responsibility for digital across all OMG companies.
In addition to leading digital initiatives across Omnicom Media Group, Spiegel has functional reporting responsibility for Digital Investment, Product Development, Digital Analytics, Program Development and Organizational Training and Development. OMG Digital companies Resolution Media (search marketing) and NEXT (emerging media) also will report to Spiegel.
“We now measure our clients’ digital spending in billions of dollars. Our tremendous growth in digital has been driven by fully integrating digital strategy into our client teams at OMD and PHD while at the same time leveraging our group’s scale to develop functional excellence at an OMG level. This ensures that all our clients have access to the very best capabilities in digital,” Simm said. “Matt has an outstanding profile to lead this effort, including an entrepreneurial spirit to get things done, the experience of over a decade in digital media, and an understanding of our clients’ needs.”
Spiegel hails from OMG search specialist Resolution Media where he was also CEO. He will be succeeded at Resolution by Dave Gould, who has been bumped up to president from senior vice president. Resolution was acquired by Omnicom in 2005.
Omnicom Digital oversees about $2 billion in digital media spending.