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: Donna has over 25 years of experience in assisting brands, agencies and not-for profit organizations develop and implement a wide variety of their marketing communications needs. In 2005 she founded DDC Marketing Group which has specialized in bringing interactive promotional marketing solutions to life for many clients. Today the firm is also dedicated to helping clients integrate blogs and social media into their marketing mix. Her own blog,Donna’s Promo Talk, helps to keep marketing professionals current on today's hottest interactive promotions and trends.

Most recently Donna joined the online team at Butler Till Media Services as Emerging Online Media Supervisor. Donna is responsible for overseeing the agency’s search marketing efforts for a variety of clients as well as integrating emerging online media opportunities such as blogs, social media networks, viral marketing, mobile as well as interactive promotions.

Social Media Is A Slam Dunk With NCAA ‘08 March Madness

Written on: March 11th 2008
Author: by Donna DeClemente |
Feed: XML Feed

This use of social media helped to create a two-way dialog, thus engaging the target 18-34 demographic that normally is very resistant to traditional media in which Alltel’s research had shown. They did however also use some traditional media in the campaign such as:

~A TV spot entitled “Boardroom” featuring Chad the Alltel Guy and the sales guys with a promotional tag.

~Communication to all Alltel customers with their January bill

~Promotional messages during Raycom Sports broadcasts Radio spots featuring spokesperson Dick Vitale on Alltel’s sponsorship media

~In-store activation elements such as collateral, plasma features, and an instant win game

~Online media featuring Chad & Dick placed on CSTV.com as well as Facebook.

This is a true example of an integrated promotional marketing campaign that features social media as a key strategic component. Alltel is one of the brands that really do get it. Not only do they understand how to communicate to this audience, they also created a unique and compelling prize incentive to dangle in front of these fans.

As we continue on throughout 2008 I hope to be able to write about more successful promotional marketing programs like these mentioned here that really do an excellent job of integrating social media into the mix.

Everyone’s saying social media is here to stay, so hopefully we’ll see more marketers experimenting with it. If you have any programs that you’re working on that fit this description, please contact me and send me the information.

Reader Comments.

March Madness is a hot bed for potential marketing success. Millions of brackets are filled out and thousands of hours are spent watching games. It is such an exciting time that I don’t see how anyone wouldn’t be excited during March Madness.