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Donna has over 25 years of experience in assisting brands, agencies and not-for profit organizations develop and implement a wide variety of their marketing communications needs. In 2005 she founded DDC Marketing Group which has specialized in bringing interactive promotional marketing solutions to life for many clients. Today the firm is also dedicated to helping clients integrate blogs and social media into their marketing mix. Her own blog,Donna’s Promo Talk, helps to keep marketing professionals current on today's hottest interactive promotions and trends.

Most recently Donna joined the online team at Butler Till Media Services as Emerging Online Media Supervisor. Donna is responsible for overseeing the agency’s search marketing efforts for a variety of clients as well as integrating emerging online media opportunities such as blogs, social media networks, viral marketing, mobile as well as interactive promotions.

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Features

Social Media Is A Slam Dunk With NCAA ‘08 March Madness

Written on
Mar 11, 2008 
Author
Donna DeClemente  |
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Social Media Is A Slam Dunk With NCAA ‘08 March Madness

marchmadness11.jpgADOTAS – Now that the calendar says March and the beginning of spring is in our sight, the college basketball frenzy known to us Americans as March Madness is starting to take over this country. There are only few days till Sunday, March 16th, NCAA Selection Sunday, in which the teams competing for the 2008 NCAA Division 1 Men’s Basketball Championship will get underway.This year social media is playing a major role in engaging March Madness fans through a direct application on Facebook along with a couple of very interesting interactive promotions. CBSSports.com has developed and is hosting an official NCAA March Madness Brackets application available to Facebook users and located at www.facebook.com/brackets. Their Tournament Brackets are accessible to all of Facebook users online as well as through CBS Sports Mobile, creating a cross platform experience for all NCAA Basketball fans.

The application will not only allow users to fill out brackets with their picks for each round of the tournament but they’ll also have access to all the tournament coverage from CBS Sports, CSTV, CBSSports.com and NCAA.com, including links to watch all of the live action on the NCAA March Madness on Demand service. In 2007, more than 2.6 million Facebook users joined at least one bracket group in a similar tournament brackets feature run by the site. “Working with Facebook, an extremely viral social utility with a tremendous core of both college students and alumni was a natural solution as we looked to build a brackets application around the most popular college sports tournament,” said Jason Kint, Senior Vice President and General Manager of CBSSports.com. “This presents an ideal opportunity to extend the CBSSports.com brand to yet another platform and one containing a very engaged and loyal audience.”

I’ve added the app to my Facebook profile today and invited a bunch of friends to join. So, you can always find it by looking for me on Facebook as well. If you do, just let me know you saw this article.





Reader Comments.

March Madness is a hot bed for potential marketing success. Millions of brackets are filled out and thousands of hours are spent watching games. It is such an exciting time that I don’t see how anyone wouldn’t be excited during March Madness.

Posted by Brett Galileo | 2:23 pm on March 12, 2008.

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