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Report: Microsoft Says Google Is Only Ad-Platform Competitor

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Mar 3, 2008 

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Sarah Novotny  |

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Report: Microsoft Says Google Is Only Ad-Platform Competitor

ADOTAS — Microsoft Inc., said its only rival – when it comes to advertising platforms – is Google, Advertising Age reports from the Interactive Advertising Bureau’s Annual Meeting in Phoenix, Ariz.

Brian McAndrews, Microsoft senior VP-advertiser and publisher solutions told AdAge that search giants AOL and Yahoo don’t even come close: “They won’t have all the components of an ad platform. I’m certainly not saying Yahoo, AOL are going away. … But I don’t see [them] competing against Atlas and DoubleClick.”

AOL’s CEO Randy Falco asserted that it does in fact have the tools to compete with the likes of Microsoft and Google. “We have Platform A, the largest ad network in the world. Microsoft and Google can ignore us and leave us off of charts if they ant, but they do that at their own peril,” Falco said, according to AdAge.

Tags: ad-network, ad-serving, agency, banners, display, Google, in-page, microsoft, pop-ups and Yahoo

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