ADOTAS — SEM gotcha down? Need solutions, stat? Register.com, a Web service provider for the little guys, has launched a new product, auspiciously named Guaranteed Leads. The service as touted as a one-stop-shop to help businesses execute easy, effective Search Engine Marketing campaigns on big search engines, including Google, Yahoo and MSN.
Register.com says it stands out from the pack by focusing on the needs, budgets and resources of small business customers. Guaranteed Leads does all the dirty work associated with SEM campaigns, i.e. managing keyword selections, administering multiple search engine accounts, creating ad copy and tracking results of email and phone calls.
“Large companies already know the power of Search Engine Marketing but for years, the cost and complexity of this type of advertising has put it out of reach for most smaller businesses,” said Larry Kutscher, chief executive officer of Register.com. “Guaranteed Leads brings the power of SEM to small businesses, giving them the ability to execute, evaluate and adjust their paid search advertising campaigns to ensure more traffic to their Web sites and ultimately increasing their customer base and revenue.